TWO:All this was little less than madness on the part of the royal family. They knew that the army at large was disaffected to royalty, and of what avail were two regiments? If they really sought to escape, it could only have been done by the utmost quiet and caution. The Flanders regiment could have guarded them. But now the certain consequence must be to rouse all the fury of Paris, and bring it down upon them. This was the instant result. Paris, in alarm, cried, "To Versailles!" On the night of the 4th of October the streets were thronged with excited people; the National Guard were under arms everywhere, and maintained some degree of order. On the morning of the 5th the women took up the matter. They found no bread at the bakers', and they collected in crowds, and determined to march to the H?tel de Ville, and demand it of the mayor. The women had refused to allow the men to join them, declaring that they were not fit for the work they were going to do; but numbers had followed them, better armed than themselves, and they now assisted them to break open doors, where they obtained seven or eight hundred muskets, three bags of money and two small cannon. As they were proceeding to make a bonfire of the papers, which would probably have burnt the whole place down, the commander of the National Guard gave up the matter in despair; but one Stanislas Maillard, a riding-messenger of the municipality, with more address, called out to them to desist; that there was a much better thing to doto march at once to Versailles, and compel the Court to furnish bread, and that he would be their leader. He seized a drum and beat it; the women cried lustily, "To Versailles!" Some ran to the tower of the H?tel and sounded the tocsin. The bells soon began to ring out from every steeple in Paris; the whole population was afloat; the men and women, armed with all sorts of weapons, followed their new leader, who had been one of the heroes of the[368] Bastille, and he marched them to the Champs Elyses. There he arranged his motley and ever-increasing army: the women in a compact body in the middle, the men in front and rear. Horses, waggons, carriages of all kinds, were seized on wherever they were seen; some of these were harnessed to the cannon, and then Maillard, drumming at their head, put his army in motion, and on they went towards Versailles, stopping every carriage that they met, and compelling even ladies to turn again and accompany them.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:Cairness gave a grunt that was startlingly savageso much so that he realized it, and shook himself slightly as a man does who is trying to shake himself free from a lethargy that is stealing over him.Cairness went on, back to the barracks, and sitting at the troop clerk's desk, made a memory sketch of her. It did not by any means satisfy him, but he kept it nevertheless.